Warp Records Show Now Airing on BreakThru Radio

NEW YORK, NY (PRWEB) May 29, 2007 -- BreakThru Radio (BTR), the Internet's source for the World's Best Independent Music, announced today that it will air a brand new specialty show from DJ Matt Latola, showcasing the legendary indie label Warp Records. This spectacular new show will feature a playlist with many talented artists from the influential record label. The "Warp Records Showcase" is the latest installment in the station's impressive series of record label specialty shows.



Warp Records was founded in 1989 by Steve Beckett, Rob Mitchell, and Robert Gordon. Located in UK, the label's first release was Forgemasters' "Track with No Name." C.C.E.P. by Sweet Exorcist was the first full album released on the label, in 1991. Since then, Warp has launched the careers of several influential artists, many of whom have helped to change the face of music over the years. Warp artists include Clark, !!!, Born Ruffians, LFO, and Vincent Gallo.

"Warp is pretty much the model for what every independent label should strive to be," explains BTR's DJ Latola, who will feature acts such as Battles, Squarepusher, Gravenhurst, Jamie Lidell, and Grizzly Bear on the show. "They sign all the bands that are doing what most artists won't figure out for another 10 years."

The "Warp Records Showcase" will premiere on BTR today and will be available in the station's archive and program guide, along with all of BTR's previous record label showcases and other specialty programs. Listeners can tune in to hear DJ Latola's picks from the Warp Records roster by visiting www.breakthruradio.com.

ABOUT BREAKTHRU RADIO

BreakThru Radio (BTR) is the Internet's source for the World's Best Independent Music, where expert DJs expose the rich underground of sound not found on commercial radio. Whether it's death metal, dancehall, hip-hop, indie rock, roots country, reggae, electronica, acid jazz, ambient beats, dub, two-step or folk, whatever genre you can imagine, BTR has it well-stocked, and with no expiration date.

In a world where independent music is becoming infinitely more accessible, the need for informed sources to filter out the best of it has become a necessity. Music fans across the globe are beyond frustrated with commercial radio, and often feel victimized by it.

Until now.

"Music for music lovers," is BTR's motto, and one that its DJ's take very seriously.

BTR offers its listeners unlimited access to underground music, twenty-four hours a day, seven days a week, with a daily audience that includes more than two dozen countries. With its unique on-demand musical programming and focus on the best in new, independent music, it's no surprise the site has garnered over 80 million listeners in its first year.

2007 has seen the addition of independent video coverage to BTR, as well as top-notch editorial content and an intuitive global show calendar. In fact, you could say that BTR has taken everything a music fan could ever need or want, and put it all into one cohesive website, completely free of charge.

Unlike other radio stations, BTR offers on-demand programming; a first in internet radio. Listeners can cater to their specific musical preferences, and at the same time discover the best independent and unsigned artists from across the world.

Using the cutting edge technology of UpSNAP, BreakThru Radio makes all of its shows more accessible to an on-the-go market of students and young professionals, via exclusive access to its on-demand programming through the medium of mobile phones. BreakThru Radio services are available through virtually all of the major carrier networks in the U.S., including Nextel/Sprint, Cingular, Verizon, AT&T, Alltel and T-Mobile.

BTR can be heard on www.breakthruradio.com and www.NYTrack.com, New York's only website dedicated to the tri-state high school track community, thus reaching over 5 million high school students.


CONTACT
Colleen McAllister, BreakThru Radio

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