Unique New Bhangra Show Airing Only on BreakThru Radio

NEW YORK, NY (PRWEB) May 7, 2007 -- BreakThru Radio (BTR), the Internet's source for the World's Best Independent Music, announces the world premiere of a brand new specialty show, called "The Bhangra Show." This extremely unique new show is produced by the Urban Umpires and offers listeners the opportunity to hear great music from a generally unknown genre: bhangra. Bhangra is a type of popular dance music that combines Punjabi folk traditions with Western pop music, fusing traditional drum-based music with elements of reggae, hip-hop, rock, soul, and dance. "The Bhangra Show" is the latest installment in the station's successful series of specialty shows. This unconventional show can be found only on www.breakthruradio.com.

"The Bhangra Show," was created by the Urban Umpires to give BTR listeners a rare chance to hear an eclectic mix of music that they would not have the opportunity to hear on mainstream radio. The playlist includes songs from DJ Amit, Bally Sagoo, Javed Ali, and Desi Sound, as well as many other talented Bhangra artists. A new edition of "The Bhangra Show" will air on BTR every Saturday, hosted by a series of rotating DJ's. The first episode features guest host DJ Ras Cue. Future episodes will include the musical indulgences of guest hosts such as DJ Madison, DJ Marcella, DJ Maneesh, and DJ Miss.

"Having a show that plays all bhangra music really pushes the envelope as far as urban shows go," shares DJ Just Jay of the Urban Umpires producing crew. "We're touching on a whole other region of the world, a whole other culture. Having a set of rotating DJ's allows fans to experience bhangra from each DJ's perspective."

With the addition of "The Bhangra Show," BTR further fulfills its goal of offering listeners complete on-demand, free programming that caters to whatever music niche their taste lies in. Other BTR specialty shows include a folk show, a blues show, a heavy metal show, a dance music show and a hip-hop show.

"The Bhangra Show" kicked off on Saturday (May 5) on BTR and will be available in the station's archive and program guide, along with all of BTR's previous specialty programs. Listeners can tune in to hear guest host DJ Ras Cue's picks by visiting www.breakthruradio.com.

ABOUT BREAKTHRU RADIO

BreakThru Radio (BTR) is the Internet's source for the World's Best Independent Music, where expert DJs expose the rich underground of sound not found on commercial radio. Whether it's death metal, dancehall, hip-hop, indie rock, roots country, reggae, electronica, acid jazz, ambient beats, dub, two-step or folk, whatever genre you can imagine, BTR has it well-stocked, and with no expiration date.

In a world where independent music is becoming infinitely more accessible, the need for informed sources to filter out the best of it has become a necessity. Music fans across the globe are beyond frustrated with commercial radio, and often feel victimized by it.

Until now.

"Music for music lovers," is BTR's motto, and one that its DJ's take very seriously.

BTR offers its listeners unlimited access to underground music, twenty-four hours a day, seven days a week, with a daily audience that includes more than two dozen countries. With its unique on-demand musical programming and focus on the best in new, independent music, it's no surprise the site has garnered over 80 million listeners in its first year.

2007 has seen the addition of independent video coverage to BTR, as well as top-notch editorial content and an intuitive global show calendar. In fact, you could say that BTR has taken everything a music fan could ever need or want, and put it all into one cohesive website, completely free of charge.

Unlike other radio stations, BTR offers on-demand programming; a first in internet radio. Listeners can cater to their specific musical preferences, and at the same time discover the best independent and unsigned artists from across the world.

Using the cutting edge technology of UpSNAP, BreakThru Radio makes all of its shows more accessible to an on-the-go market of students and young professionals, via exclusive access to its on-demand programming through the medium of mobile phones. BreakThru Radio services are available through virtually all of the major carrier networks in the U.S., including Nextel/Sprint, Cingular, Verizon, AT&T, Alltel and T-Mobile.

BTR can be heard on www.breakthruradio.com and www.NYTrack.com, New York's only website dedicated to the tri-state high school track community, thus reaching over 5 million high school students.


CONTACT

Colleen McAllister, BreakThru Radio

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